Paid Advertising Specialist

About Rocket Alumni Solutions

At Rocket Alumni Solutions, we build interactive recognition platforms that drive engagement for schools, clubs, nonprofits, and beyond. Our ARR has soared to $2.4M and we’re aiming for $5M by 2025. We are looking for a performance-focused Paid Advertising Specialist to help us expand our inbound pipeline through strategic, data-driven campaigns.

Role Overview

As the Paid Advertising Specialist, you will manage and optimize multi-channel ad campaigns (Google, Meta, LinkedIn, Pinterest, etc.) to generate qualified leads. You will collaborate with Marketing and Sales to develop high-impact funnels and rigorously analyze campaign performance to maximize ROI.

Key Responsibilities:

• Strategize, launch, and optimize paid campaigns to drive demo bookings
• Conduct A/B testing for creative, audience targeting, and landing pages
• Track and report on key KPIs (CAC, CPL, CTR, conversion rates)
• Identify new advertising channels and growth opportunities
• Partner with Marketing for cohesive messaging and campaign consistency

Requirements

• 3+ years hands-on experience in PPC/paid digital marketing (Google, Facebook, LinkedIn, etc.)
• Solid understanding of analytics tools (Google Analytics, HubSpot, etc.)
• Demonstrable success scaling campaigns on tight budgets
• Ability to interpret data to continually improve performance
• Strong collaboration and communication skills in a fast-paced environment

Benefits

• Healthcare Coverage (Medical, Dental, Vision)
• Accident & Critical Illness Insurance
• Telehealth Services for convenient consultations
• Lunch Allowance & Clothing Stipend
• Home Office, Internet, & Cell Phone Reimbursement
• Exclusive Rocket Swag
• Commuter Benefits
• Student Loan Repayment Assistance
• Donation Matching
• Technology Reimbursement
• Learning & Development Programs
• Dependent Care Assistance
• Mental Health Support, Gym Membership, & Yoga Sessions
• Wellness Programs
• Sleep Supplies
• Gardening & Artistic Stress Relief

To Apply

Please email chase@rocketalumnisolutions.com and maddy@rocketalumnisolutions.com with:

1. Your portfolio or examples of past campaigns (including KPIs)
2. Past achievements in lowering CAC or boosting ROI
3. Any relevant startup or fast-growth environment experience

We look forward to hearing how you can help us supercharge our paid advertising efforts!

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