Raising the Game: Our Work with Northwestern Tennis

At Rocket Alumni Solutions, we’ve had the privilege of working with some of the most forward-thinking athletic programs in the country. Our latest collaboration with Northwestern Athletics, specifically their men's tennis team, is a testament to how innovative programs are leveraging technology to enhance engagement and cultivate community. Under the leadership of Head Coach Arvid Swan, Northwestern’s men's tennis team has consistently set a high standard for excellence, and we are excited to be part of their journey to deepen their connection with fans, alumni, and recruits.

A Program Defined by Excellence

Northwestern men’s tennis is no stranger to success. Under Coach Swan’s tenure, the team has achieved remarkable milestones, including multiple NCAA Tournament appearances and top national rankings. The Wildcats have built a program centered around discipline, development, and an unwavering commitment to competitive excellence. Their track record speaks for itself—year after year, Northwestern continues to be a powerhouse in the Big Ten and beyond. With this level of success, the next step was finding a way to bring their story to life for their broader community.

Building a Digital Hub for Engagement

One of the key initiatives Coach Swan and his team have focused on is deepening the connection between current athletes, alumni, and supporters of the program. Our work at Rocket Alumni Solutions aligned perfectly with this vision. We collaborated with Northwestern Athletics to develop an interactive digital touchscreen display that showcases the rich history and accomplishments of the men's tennis program.

This state-of-the-art display, strategically placed within Northwestern’s athletic facilities, serves as a dynamic storytelling tool. It features historical records, player highlights, recruiting information, and alumni achievements—all accessible at the touch of a screen. More than just a digital archive, the display allows recruits to see firsthand the legacy they could be part of, while alumni can relive the moments that defined their time at Northwestern.

Cultivating Community Through Innovation

For Coach Swan, fostering a strong sense of community is just as important as maintaining a winning program. By integrating this technology, Northwestern is creating an interactive experience that strengthens the bond between past, present, and future Wildcats. Whether it’s a former player reminiscing about their time on the court, a current athlete feeling connected to those who came before them, or a prospective recruit envisioning their place in the program, the digital display serves as a bridge between generations.

At Rocket Alumni Solutions, we believe that technology should enhance and elevate the human experience. Partnering with Northwestern Athletics to bring this vision to life has been an incredibly rewarding experience. We are excited to see how this initiative continues to impact the Wildcats community and look forward to supporting more programs that are eager to innovate and engage their audiences in meaningful ways.